Tara Goodwin, entrepreneur and founder of Goodwin Group PR, brings over 30 years of media relations, public affairs and public policy experience to the firm.
Since founding Goodwin PR in 2001, Tara has built a company that attracts, engages and sustains clients ranging from small start-ups and nonprofit organizations to high-profile CEOs, professional athletes and coaches. She is considered an expert in crisis communications, media relations, strategic events and effective content development and curation. Known for her open and honest counsel, Tara helps clients develop communications programs that drive traffic, develop relationships and resonate with key audiences. She is a driven and focused leader who partners with her clients to deliver exceptional results.
Prior to starting her own company, Frier served as Vice President of Edelman Boston and was the lead strategist for the state’s education reform (MCAS) campaign. Her contributions to Barnes & Noble’s Close the Book on Hate campaign scored a Silver Saber award for best retail marketing initiative.
She was named one of Boston’s Top 10 PR specialists twice in three years by Women’s Business Boston, won the Bronze Stevie Award for Women in Business in 2015 and was nominated for PR Person of the Year by Biz Bash and Coolest Company of the Year by Bostinno.
Earlier in her career, Frier served as chief of staff of the Massachusetts Department of Housing and Community Development where she managed a staff of 250 and a budget of $450 million. In addition, she worked with her team to develop an affordable housing policy designed to alleviate the Massachusetts housing crisis, managed contractors and served as a member of the Governor’s Commission on Domestic Violence.
Fun Facts About Tara:
• Loves strategy and execution, leads by example
• Equally at home at a black tie event or in jeans and muck boots
• May have the messiest desk but knows exactly where to find everything (except her keys)
• If she’s not in the office, check the area golf courses
Margrette Cardone Mondillo, President of Goodwin Group PR and COO, is responsible for the day-to-day operations and management of the firm.
Since joining Goodwin Group PR in 2002, Margrette has helped grow the agency’s client base and its revenues by attracting new clients, developing strategic plans, engaging sponsors and launching the firm’s Sports Marketing & Entertainment Division with an impressive client roster that includes former New England Patriots Matt Light, Troy Brown and Zoltan Mesko, Coach Bill Belichick and ESPN reporter Mike Reiss.
Mondillo is known for the deep relationships she has developed over the years with local, regional and national journalists as well as her ability to create effective PR programs for clients that deliver results in both the short and long-term. As a former news writer and producer, she is constantly seeking the most relevant angles to best promote our clients’ stories and understands what ideas best resonate with today’s journalists. She is also responsible for managing all aspects of the firm’s largest annual client event, The Matt Light Celebrity Shoot-Out that she and her staff transformed from a fun day in the back woods, to the premier clay target shooting tournament in the country with revenues to match – from $200,000 to $750,000 in annual sponsorships and donations.
Mondillo is the go-to production person for many of Goodwin PR’s other client events, too – parlaying her ability to manage live television events into a niche asset for the fundraisers, industry panel discussions, grand openings and variety of high-profile affairs produced and executed by the company.
Prior to joining the company, Mondillo served as a former Senior Producer for the E! Networks in Los Angeles and leverages her contacts for the firm’s clients. An Emmy-nominated producer who ran a live, daily national cable entertainment news program, Mondillo also field-produced celebrated events such as Oscar parties, international film festivals, and behind-the-scenes features on feature films and popular TV shows. She has interviewed hundreds of celebrities and newsmakers throughout her career both at the E! Networks and as a television writer and producer at various top-rated news stations in Los Angeles, and prior to that, at WBZ-TV in Boston.
Mondillo sits on the Board of Directors for the Light Foundation, Matt Light’s nonprofit organization that benefits at-risk youth and rising young leaders from around the country.
Margrette resides in Canton with her husband Dave, daughter Grace and son, Michael. When she’s not working, she enjoys traveling, reading, and spending her spare time with her equally busy family.
Fun Facts about Margrette:
• Chief Motivator also known as “The Bulldog” – and not because she lives in Canton
• Can-do attitude gets it done every time
• Famous line: “I’m on my way…”
• Loves to entertain friends and family but refuses to sit down
Jenna DaSilva, Vice President, is responsible for managing client accounts, assisting in the growth of the firm by securing new business and serving as a member of the Executive Team.
Jenna began her career in morning radio, followed by six years managing public relations for a Boston-based Sports Marketing company, and most recently, spent the last two years as an Account Supervisor for a local PR firm.
Jenna excels at brainstorming “big ideas” for clients, creating strategic media campaigns, and bringing them to life. She also thrives on building and maintaining relationships within the industry, and her vast network of professional athletes, celebrities, media contacts and influencers, makes her an exciting addition to the Goodwin team.
Jenna is a graduate from the University of Massachusetts, with a degree in Communications and a minor in Journalism.
Fun Facts About Jenna:
• Rarely seen without her sidekick, Lucy
• First published piece of writing was about Neil Diamond
• Marched in a televised Christmas Day Parade at Disney World as a Cheerleader
• Former child frame model (yes, that’s a thing)
Devin Thompson, Senior Account Executive, is responsible for managing client accounts, creating brand exposure through media relations and event execution. She also manages social media accounts for most of her clients.
As a former writer and journalism student, Devin’s ability to communicate ideas and execute them on paper is one of her greatest strengths. She works well under deadline and understands how to effectively approach media for client or event coverage.
Prior to joining the firm, Devin was a summer intern with Goodwin Group PR. Her dedication to detail and overactive imagination solidified a position with the firm after graduation. Thompson uses her youthful creativity to her advantage when formulating new and exciting ways to grow the company.
Devin graduated magna cum laude with a degree in Journalism from The University of Massachusetts Amherst in December 2017.
Fun Facts About Devin:
• Former Baby Gap model
• Loves sweet potatoes more than anyone you know
• An avid runner and enjoys picking things up and putting them down
Andrea, Office Manager, is responsible for all areas related to finances including confirming financial status by monitoring revenue and expenses,
coordinating collection, and consolidation and evaluation of financial data. Andrea is also responsible for a diverse set of administrative tasks.
Andrea performs duties with decisiveness and accuracy, and is an essential member of the Goodwin team.
Prior to Goodwin, Andrea was a stay at home mom to her 3 children, for 14 years, while working part-time in the fitness industry. She is a graduate from Burdett Business College, Boston and maintained a GPA of 4.0 while receiving a degree in Business Administration, with a concentration in Accounting
Fun Facts about Andrea:
• National Award-winning Cheerleading coach
• Certified Insanity Instructor
• Loves to donate my time to helping others
• When Andrea’s not in the office, you can find her enjoying watching her kids play sports