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Below are some case studies that showcase our services.
Perfecting Your 2007 PR
Listen to Goodwin Group CEO Tara Frier discuss best and worst campaigns of 2006 and provide tips for companies looking to enhance their PR efforts in 2007.
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SCO Case Study
To increase enrollment for low-income seniors in Senior Care Options program by launching state-wide grass-roots effort; visiting senior centers, housing authorities, and councils on aging with informational presentations and literature.
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Long's Jewelers
Generate large scale media coverage, publicity, and "buzz" regarding the grand opening of the newest Long's Jewelers store in downtown Boston.
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Ipsen
Increase visibility of Ipsen, a French-based biotechnology company through the launch of its Milford Massachusetts research and development facility, using a 3-pronged public relations approach.
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Strata Bank
To help the bank increase its customer base by creating and promoting new programs and to increase the visibility of top level managers to illustrate Strata Bank's exceptional customer service.
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Massachusetts Bay Commuter Railroad Company
To help the company execute a smooth launch of new commuter rail service to 40,000 passengers and alleviate customer and employee concerns relating to new management.
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REI
To get publicity for three REI events: a soft opening, a grand opening and a camping cook-off challenge that were held within a few weeks of each other.
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The Goodwin Group delivers a wide range of public relations and corporate communications services including:
• Crisis Communications
• Public Affairs
• Media Outreach & Publicity
• Employee Communications
• Event Management
• Media Training
• Speechwriting
• Newsletter Writing
• Community Relations
• Executive Outreach |
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