 |
The Goodwin Group customizes its public relations plans to suit our client's needs. Some hire us for short-term publicity projects such as a new product launch, grand opening, or other special event. However, the majority of our clients engage in longer retainer-based relationships in order to have a consistent, lasting presence in the media. The steps outlined below include some of the core activities included in our longer programs:
   
Roll over graphic to learn more about each step
Building the Platform: Step One
- Define core objectives with client
- Conduct messaging workshop
- Create customized media lists including editorial calendar and speaking opportunities
Building the Platform: Step Two
- Create and deliver individualized pitches to selected reporters & editors
- Write and distribute press releases for company milestones
- Provide media training for CEO and other company spokespeople
Continuing the Momentum: Step Three
- Write and secure publication of byline articles
- Schedule editorial board meetings, reporter briefings and media tours
- Adapt original pitches to reflect changing news cycles
Continuing the Momentum: Step Four
- Expand outreach beyond initial targets
- Develop additional materials to enhance expertise (i.e. surveys, studies, white papers, etc.)
- Develop new pitches to capture attention of secondary audiences
|
